Gucci’s Corporate strategy, the early days

Works Cited:

Yoffie, David B., and Mary Kwak. "Gucci Group N.V. (A)." Harvard Business School Case 701-037, September 2000. (Revised May 2001.)

Yoffie, David B., and Mary Kwak. "Gucci Group N.V. (B)." Harvard Business School Supplement 701-089, April 2001.

(Wilson-Byrne, Chris, Strategic Management 3099, Boston College)